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Point Card

Solomon Jackson avatar
Written by Solomon Jackson
Updated over a month ago

Quick Summary

  • Customers earn a percentage of their spending back as digital credit

  • Credit can be redeemed on future purchases

  • Supports tiered loyalty levels for higher rewards over time

  • Ideal for long-term engagement and rewarding top spenders

Overview

A Point Card rewards customers with a portion of their spending returned as store credit. This balance can be tracked and redeemed digitally, encouraging repeat visits. Businesses can also implement a tier system—offering increasing point rates to loyal customers based on how much they spend over time.

Perfect for:

  • Retail stores

  • Restaurants & cafes

  • Service-based businesses (salons, auto care, etc.)

  • E-commerce or omnichannel loyalty programs

How It Works

  1. Card Issuance
    Customers receive a digital Point Card when they join your loyalty program.

  2. Earning Point
    For each qualifying purchase, a percentage of the spend is returned as point (e.g., 5%).

  3. Redeeming Credit
    Customers can use their accumulated credit on future purchases. You can set minimum or maximum redemption rules.

  4. Tier Progression (Optional)
    As customers spend more, they move into higher tiers and unlock better point rates or other benefits.

Real Example

🛍️ “Earn 5% point every time you shop — and 10% once you reach Gold Tier!”
Customers who spend more frequently unlock better rewards, encouraging repeat business.

Creating a Point Card in Loyaltify

1. Basic Information

Navigate to Loyalty Cards → click New Loyalty Card → enter:

  • Card Name: Assign a name to the card

  • Loyalty Card Type: Choose Point

2. Appearance

Customize the design of your card:

  • Background Color or upload a Background Image (1140 × 435px recommended)

  • Choose a Text Color that’s visible and brand-aligned

  • The Card Preview updates in real time on the right

3. Initial Balance

  • Bonus Balance: Optionally reward new signups with bonus credit.

Advanced Settings

Click the Advanced Settings toggle to access optional settings and layout customization.

Card Expiration

Choose how long your loyalty card stays valid:

  • Selected Date: Expires on a chosen date (e.g., Dec 31, 2025)

  • Card Issue Date: Expires X days/months/years after card issuance

Point Expiration

Set an expiration for individual points:

  • Fixed: All points expire on a specific date

  • Relative: Each points expires based on when it was earned (e.g., 12 months later)

Earning Restriction

Limit point earning frequency:

  • Time-Based Limits: Restrict the number of earning within a specific timeframe (e.g., max 3 sessions per week).

Layout Customization

Edit the card’s layout by customizing the header, left, and right fields:

  • Points

  • Tier

  • Member Info

  • Birthday

  • Valid Until (If card expiration enabled)

Tier Program

Each tier (e.g., Bronze, Silver, Gold) must be created and designed as a separate card. Start by setting up the highest tier first—this allows you to link lower tiers by defining how many points are needed to move up.

Once a customer reaches the required point threshold, their wallet card is automatically upgraded to the new tier, ensuring a seamless experience.

Referral Program

Encourage word-of-mouth growth:

  • Choose when rewards are granted (on signup or use)

  • Set reward for both referrer and referee

For more information, see our article on the Referral Program here!

Feedback

Add a link for feedback on the back of the card (e.g., to google maps)

External Link

Add a link on the back of the card (e.g., to your website, menu, promo page).

Terms of Service

Include a custom link to your business’s terms of service—displayed during customer sign-up.

Support Email

Required by Apple for all mobile wallet passes.

Barcode Type

Choose how to scan the card at check-in

Supported types:

  • QR Code (Recommended)

  • Code 128

  • Aztec

  • PDF 417

Tip: Use QR unless you're integrating with a specific barcode scanner.
The Loyaltify Scanner App supports all barcode formats.

Campaign Customization

From the left-hand menu, click Campaigns to view and edit your purchase and redemption rules.

Each card is preloaded with default campaign logic, which you can fully customize to match your specific business needs—such as point multiplier and earning conditions.

Final Step: Link to a Form

To start onboarding customers automatically don’t forget to connect your card to a signup form!
​Learn more about creating forms here

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