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Track Your Loyalty Program Performance

Solomon Jackson avatar
Written by Solomon Jackson
Updated over 3 months ago

Quick Summary

The Dashboard in Loyaltify provides an at-a-glance view of your loyalty program's performance, showing real-time data on customer activity, point usage, and growth trends.


Overview

Loyaltify's dashboard is your main control panel to monitor:

  • Total and active customer counts

  • Points issued and redeemed

  • Daily customer growth trends

  • Recent earning and reward redemption activities


Key Metrics

At the top of the Dashboard, you'll see four key performance indicators:

  • Total Customers: Number of all registered loyalty customers.

  • Active Customers: Customers who have engaged recently (e.g., earned or redeemed points).

  • Points Issued: Total number of loyalty points distributed.

  • Points Redeemed: Total number of points redeemed for rewards.

Each metric shows a percentage change indicator so you can track growth or decline over time.


Customer Growth Chart

This chart displays a visual graph of new customer signups and activity trends over time. It helps you understand your loyalty program's performance and engagement patterns.


Recent Activity Panels

Recent Earning Activity

Shows the latest transactions where customers earned points. Types include:

  • Manual point additions

  • Scanned card earnings

  • Registration rewards

Each entry includes:

  • Earned point amounts

  • Customer name

  • Date

Recent Reward Activity

Displays the most recent reward redemptions, including:

  • Redeemed point amounts

  • Customer name

  • Date


Use Cases

  • Monitor customer engagement daily

  • Detect sudden changes in earning or redemption behavior

  • Track the effectiveness of campaigns or seasonal activity

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